- personalization - users can select brands and items, add them to their personal itinerary
- geolocation - on arrival, the app maps the user's location, helping them navigate to the pre-selected items
- mobile - the app is designed for smartphones
"The app – available in fourteen languages – pinpoints the user’s location on a 3D map with a margin of error of no more than six feet. For a store the size of Galeries Lafayette, ease of finding items can incentivize shoppers to make more trips."
Full article on L2 Think Tank Daily