Tuesday, September 23, 2014

#MultiScreen Alters Consumer Behavior Online - Study via BW India

+BusinessWorld India released global data on the impact of multiscreen on the purchasing process.  An eye-opening 65% of consumers start their transaction path on a smart phone. Multiscreen marketing skills are essential.

In India, smartphone growth outpaces TV purchase.  With Smartphones becoming the primary internet access screen, the implications for 'Mobile First' are huge. Full article here.


Quick Summary - Business World article quote

What should brands do to leverage this shift in consumer behaviour?

  • Brands need to develop a multiscreen strategy that leverages the distinct capabilities of each screen.
The new mantra for marketers is to be “Place, Time, Platform & Screen agnostic”!

+Sabi University E-Learning Executive Certification Programs helps prepare progressive professionals for Mobile + Multi-screen Marketing. Full E-Learning details can be found at SABI University.

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