Friday, September 12, 2014

Mobile Trends 2014 = #mobilemindshift - EBiz Actions by Forrester Research

Forrester Research is leading the 'leverage mobile for business advantage' charge.  Their analysts recognized early on the need to adapt to a mobile mindset.

In a Forbes articleJosh Bernoff , SVP of idea development, offers a quick summary - here.

Key Quote
"The challenge that corporate decision-makers have is that mobile requires a fundamentally different way of thinking. People using mobile devices don’t search for things – they just expect them to be there."
To educate + motivate business professionals, Forrester has created #mobilemindshift eco-system around the publication of their book 'The Mobile Mind Shift'

  • Free intro chapters downloads
  • Bargin Kindle version (which I bought)
  • Webinar Series + free replays
  • Videos
  • Slideshare presentations
The information is insightful and actionable - well worth the time investment.

2014 Mobile Trends from Forrester Research

Details on How to Master the Mobile Moment - just click on Forrester here.

+Sabi University E-Learning Executive Certification Programs helps prepare progressive professionals for Mobile + Multi-screen Marketing. Full E-Learning details can be found at SABI University.

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